Juvonen says the car is aimed at young daredevils (commuters, actually) or people looking for a city runabout. He also says the car could be made in several large molded pieces (I’m making that up) to reduce manufacturing costs.
In all honesty, Citroën probably picked the E-3POD because it is beyond a doubt one of the craziest concepts ever dreamed up. And, of course, to get attention. Well Citroën, it worked