18 Nisan 2011 Pazartesi

Kelly Blue Book Lists 2010s Most Researched Cars


2010 Honda Accord
The Honda Accord tops the list for the sixth straight year. Image: Honda Motors America
For years, Kelly Blue Book (KBB) has been the go-to resource to obtain pricing information on both new and used vehicles. What started as an “insider only”, subscription-based service for car dealers went public when KBB began selling their little blue books to anyone with interest and money. Since that time, KBB and others have de-mystified car dealer pricing, and now provide a handy online resource for car shoppers. Want to know what a dealer pays for a car? KBB will tell you (mostly). Want to know what option packages cost? KBB will tell you. Want to know how much you should pay in your area, and what the current incentives are? KBB will tell you.

As you’d guess, that flow of information goes both ways, since KBB compiles data on their users as well. The site releases an annual list of the “20 Most Researched Vehicles”, which (as Autoblog explains) should really be the “17 Most Researched Vehicles after the Honda Accord, the Honda Civic and the Toyota Camry”. Those three automobiles, in that order, have made the top three since 2004.
There were some significant changes for 2010, most noticeably the addition of the Hyundai Sonata. In 2009, the Sonata finished 29th; in 2010, thanks to a ground-up redesign, the Sonata finishes in 5th. Toyota’s Prius, the only dedicated hybrid on the list, fell from 8th place in 2009 to 17th in 2010. Both the Lexus RX 350 and the Mazda 3 fell off of this years lis, despite ranking 19th and 15th (respectively) on last year’s survey.