As you’d guess, that flow of information goes both ways, since KBB compiles data on their users as well. The site releases an annual list of the “20 Most Researched Vehicles”, which (as Autoblog explains) should really be the “17 Most Researched Vehicles after the Honda Accord, the Honda Civic and the Toyota Camry”. Those three automobiles, in that order, have made the top three since 2004.
There were some significant changes for 2010, most noticeably the addition of the Hyundai Sonata. In 2009, the Sonata finished 29th; in 2010, thanks to a ground-up redesign, the Sonata finishes in 5th. Toyota’s Prius, the only dedicated hybrid on the list, fell from 8th place in 2009 to 17th in 2010. Both the Lexus RX 350 and the Mazda 3 fell off of this years lis, despite ranking 19th and 15th (respectively) on last year’s survey.